B2B SaaS100+ peopleStrategic AlignmentProduct Discovery€1M saved
Sales spent a year on research. Product was brought in last minute to build. Nobody agreed on anything.
A 100+ person B2B SaaS company preparing to enter a new market segment.
The Situation
Sales had spent twelve months gathering research and building conviction. Product was pulled in at the eleventh hour to ship. Leadership was about to greenlight a full hiring plan for a segment nobody could define the same way twice. The momentum was real. The alignment wasn't.
What I Did
I ran three structured workshops to surface what was actually shared — and what wasn't. We pressure-tested the customer definition, the pain hypothesis, and the success criteria together, in the same room. The gaps weren't subtle. They were structural. Everyone had been building on a different foundation.
What Changed
€1,000,000
saved
3 workshops
to surface the decision
1
project killed before it cost everything
The project was stopped before a single hire was made. €1M stayed in the business. More importantly, the team learned to surface this kind of misalignment before committing — not after.
Without This Work
The company would have hired a full team, built the wrong product for the wrong segment, and spent twelve to eighteen months learning what three workshops surfaced. The €1M would have been the cheap part. The opportunity cost would have been worse.
Working through something similar?
Most engagements start with a 30-minute conversation. No pitch — just a look at what's happening and what would actually move the needle.
Book a free call